Most doctors agree that medical practices should have their own websites. Yet most medical practices neglect to maintain their websites or make any kind of signficant investment in them. This is made evident by the sheer amount of websites that aren’t mobile-friendly.
Is your site mobile-friendly? More importantly, is it responsive? In other words, does it respond fluidly to an assortment of different devices and screen sizes?
If not, this is a wise investment for your medical practice to make. Here are a few reasons why.
Increased traffic
Society is quickly becoming mobile – to the point where within a few years, the overwhelming majority of Internet users will be active mobile users.
Today, we see that desktop traffic is already beginning to dry up – relative to mobile traffic, of course. Users are migrating. Why build your site solely for a format that is rapidly fading away in comparison?
Reduced bounce rates
Mobile users develop mobile browsing habits. Generally speaking, mobile users are far less patient with regards to receiving information. If a site isn’t mobile-friendly, these users leave. If the site has broken links, they leave. If the site doesn’t load quickly, they leave.
You can see that it’s easy to unintentially alienate the majority of your potential web traffic this way. Because so many people browse the Internet via their mobile devices, you need to cater to their tendencies.
Better Branding
To dismiss or downplay the importance of branding is foolish, in anyindustry – this includes the medical field. Success in today’s digital landscape requires that your practice’s branding is top-notch.
Your medical practice might have the best doctors, the warmest staff, the best programs, and the most impressive care facilities; but if a patient lands on your site and doesn’t like what he or she sees, these things all go to waste.
If your medical practice doesn’t have a mobile-friendly site, filmMED is here to help change that. Whether it’s building a brand new website from scratch or optimizing your current website for mobile, our team has the expertise and the tools to give your site an effective makeover.
Get in touch with us today to start this process. We would be more than glad to discuss your next project with you!
