It’s extremely rare that a business outlives its brand. The rebranding process is more common than you’d think, and it’s not something to be feared. Even the largest and most stable corporations have seen multiple brand iterations.
The time may be right for you to consider rebranding your own practice . . .
Does your practice need a clean slate? Or is a simple refresh all that’s needed to touch up some of your business’s outdated elements?
Not sure if it’s time for a rebrand or refresh? We’ll help you out. Let’s look at seven questions that will help you determine whether that time has arrived.
1. Does Your Brand Tell Your Story?
The first thing you should ask is whether your current brand does its job. What’s the purpose of branding? It’s to tell your story.
If your practice’s story is being told well, then maybe you’re not due for a rebrand just yet. A simple refresh might be more than enough.
2. What Do You Patients Say?
Have your patients ever commented on the state of your brand? If not, and your business is successful, you know how the saying goes: If it ain’t broke, don’t fix it.
But if anyone has told you that your logo’s outdated or that your message is confusing, these are sure signs that rebranding or refreshing is in order.
3. Have Your Business and Audience Evolved?
If your medical practice has been in business for decades, chances are that you don’t operate in the same way as when you first started. Of course, this doesn’t mean that you were once a pediatrician and now you’re an orthodontist; but your practice may well have changed its emphasis or its niche over the years.
If your business has evolved, usually that means your target audience has evolved as well. You likely serve different patients and maybe even a different demographic entirely.
4. Is Your Practice Growing?
If your business is getting larger, that alone might be enough to tell you it’s the perfect time for rebranding – or at least refreshing – your practice. Along with more employees, more patients, and perhaps even new offices, comes the need for a better brand.
5. What Does the Eye Test Tell You?
Be as objective as you possibly can. Look at your brand’s logo, its style guide, and its voice. Are these components modern and attractive to patients in 2018? Maybe they were cool . . . in 2003.
Then ask a few people who will be up front with you. How do they view your brand? What do they like? What do they dislike?
6. Does Your Practice Have a Bad Reputation?
One of the most obvious indicators that your practice might be in need for a full-blown rebrand is if it has developed a poor reputation.
Are those one-star reviews starting to pile up? This is as good a time as ever to wipe the slate clean and start again. A good reputation takes years to build, but a bad name doesn’t take nearly as long to start setting in.
7. How Long Has It Been?
Sometimes you just need to do the math. Your last rebrand was 10 years ago and your business has plateaued? It makes all the sense in the world for you to inject some new life into your business. Rebranding can do just that.
Whether it’s rebranding or refreshing, filmMED has your prescription in hand.
We’ve helped numerous physicians with branding and rebranding, and we can do the same for you. Our team of experts will help your practice find its voice and tell its story the way it should be told in 2018 and beyond.
Get in touch with us today and let us help you bring your practice’s vision to life in a fresh way!
