If your medical practice still uses brochures and pamphlets as its primary means of communicating services, you’ve fallen behind. Times have changed, and an entire engaging world has opened up.
3D medical animation allows patients to experience state-of-the-art, educational, and even enjoyable visual presentations concerning their medical condition or procedure. Static imagery can no longer compete with a dynamic, fully-immersive visual experience.
The medical industry is finally starting to notice the need for 3D medical animation. Not long ago, almost all medical practices used static imagery and “brochure” websites. Today, many practices have caught up and have started actively engaging with digital marketing for both B2B and B2C.
Serving Patients in a Digital World
Some medical practices are beginning to realize the potential of digital marketing:
- The majority of Americans watch at least one video daily.
- Social media networks – like Facebook, Snapchat, as well as others – have all doubled in user growth in the last 5 years. Facebook, for instance, has clocked over 230 billion minutes of user engagement.
Recent surveys in the last few years have revealed the following about workers within the medical device, diagnostic, and pharmaceutical fields:
- Almost 20% claimed digital marketing was not a part of their strategy to gain and retain clients.
- Around 50% perform some level of digital marketing, but don’t yet use fully-immersive or 3D marketing tools.
- Many found their content to be un-inspiring, flat, and ineffective.
- Only 30% update their digital marketing plans annually to keep up with the pace of trends.
Is Your Medical Practice Building for the Future?
There are so many reasons why your medical practice should also embrace 3D medical animation. In addition to increasing overall goodwill and brand awareness, 3D medical animation can have a variety of purposes, such as educating patients about procedures, and informing physicians of trends.
Additionally, just one 3d medical animation video comes with many cross-marketing capabilities. Images can be used for trade shows, broadcast clips, social media channels, or even more traditional marketing tools, such as print ads and brochures.
If you aren’t convinced, ask one of your patients to look at a static brochure, and then ask them to look at a video explaining something similar. See which one triggers more excitement, engagement, and interest in the actual content being shared.
Actually watching a screw digitally fastening two bones together is always far more interesting than simply reading about it. It provides the patient with a more emotional and realistic experience, allowing them to digitally digest more information; and that’s always a good thing for your medical practice.
If you want to produce 3D animation videos for your own medical practice but don’t have the means to do it, get in touch with the filmMED team today! We specialize in producing short 3D animation videos for practices just like yours.
