When I opened my first business I made a pretty big mistake. I picked a name that has absolutely nothing to do with what we did. As a result of this mistake I missed out on a lot of free advertising and marketing. This was especially true if I ever sponsored anything. They would always include my name and logo, but neither of them said what we did. It didn’t take long before I figured out that I should have picked something closer to what I was offering.
In the world of medical marketing we see this same scenario played out over and over all the time. The most common thing was see are doctors who name their practice after themselves, but they forget to tell you what they do. It sounds a bit to simple to be true, but it really is. We see all the time office with names like “Dr. Smith Jones” or “James, Smith and Charles”. Without any context though it can be impossible to know just what kind of doctor you are seeing. Other times we see doctors that came closer to the mark with something like, “Chad Jensen DDS”. There is still one problem though. That isn’t a practice name that is just the name of the doctor.
So how do you fix this? Let’s go back to Dr. Jensen who came close to the right idea. If he still wanted to keep his name in the practice title he could use something like, “Jensen Family Dentistry” or “Jensen Orthodontics”. Although they seem similar they offer many advantages over just his name. The first is the way he is perceived on the internet. When your name says what you do that means you have a higher chance of ranking for “Family Dentistry” or “Orthodontics” by default. Why? because it’s your name AND it’s what you do. You also see this advantage when sponsoring events, advertising or even just handing out a card. What you do is IMMEDIATELY apparent.
This one simple change can has a big impact on your brand, but your brand is more than just your name. At filmMED we help doctors go past their name and view their entire brand. We help create a brand strategy that will present the practice in the right way to get more patients and maximize the referrals from the patient base they have. If you think you may not be getting the most form your brand or your just looking to try and optimize what your doing we can help. Contact us today to learn more about what Brand strategy and what we can do to help put together yours.
